Walk MS
Walk MS brings together passionate people who connect in communities nationwide and raise funds to change the world for everyone affected by multiple sclerosis.
With nearly 300,000 people fundraising and volunteering each year, Walk MS has generated more than $1 billion toward our mission. Each step you take is backed by a supportive community. Together, we are stronger. Together, we will end MS forever.
Creative Direction - Mark Serratoni
Marketing Manager - Christine Wiley
Senior Designer - Nancy Geiger Wooten
Walk MS Brand
Walk MS is about the MS community coming together and rallying around people who live with MS and their families. Because the vast majority of walks occur in parks and outdoor spaces in spring, the dominant color is a warm green. The footprint design element is used throughout the brand, which gives it an approachable and friendly feel. Authentic photography is used throughout, focusing on the person living with MS and conveying the feeling of triumph and support.
Walk MS Storytelling
Every person who lives with MS has a story and hearing why people participate in Walk MS is inspiring and encourages others to join our movement.