Bike MS
Bike MS is the fundraising cycling series of the National MS Society and raises more money than any other cycling event for any other cause. To date, Bike MS cyclists, volunteers, and donors have raised more than $1.3 billion to stop MS in its tracks, restore what's been lost, and end MS forever.
Creative Direction - Mark Serratoni
Marketing Manager - Rebecca Spencer
Senior Designer - Nancy Geiger Wooten
Bike MS Brand
Starting in 1984, Bike MS is the largest, longest running charity ride in the United States. The tagline ‘Don’t Just Ride, Bike MS’, uses the Zierfische font which has the feeling of vintage Italian bicycle racing. This speaks to the legacy that Bike MS has, having been around for more than 35 years. The chevron pattern and multi-colored stripe help convey the feeling of strength, grace and motion - core attributes of road cycling. Authentic photography captures the ride experience and camaraderie between riders and teams.
Bike MS Storytelling
Bike MS is a unique journey for every participant. Everyone has a different reason for participating in the ride and storytelling elevates the experience and inspires others to join the movement.