Breakthrough MS
The Breakthrough MS campaign is a 5 year fundraising campaign with a goal of $1 Billion dollars. The MS Society is committed to do whatever it takes to accelerate breakthroughs — life-changing breakthroughs that enable people to live their best lives today and research breakthroughs that will ultimately end MS forever.
Creative Direction - Mark Serratoni
Marketing Manager - Elisabeth Doherty
Senior Designer - Nancy Geiger Wooten
Logo
The Breakthrough MS logo is an adaptation of the Society logo. Similar to the Bike MS and Walk MS logos, the gesture crossing out MS is more aggressive and represents the Society’s relentless pursuit of progress towards solutions for people with MS.
Print Materials
Intended for people with MS, caregivers, and donors - these informative materials provide information about the 5 year campaign and aim to inspire them to engage as well as become advocates for this work.
